It is harder to sell than ever before as buyers are more fussy and demanding than anytime in the last decade. It is not impossible but takes an adjustment in our thinking. Believing that a buyer will overlook the wallpaper and “let them just make an offer” is so 1990s. The 2009 buyer will move on to the next home and cannot be bogged down with repairs. They don’t have free time to spend on repairs and why should they when there are many, many homes to choose from.
A seller needs to keep the following in mind to achieve the fastest sale at the highest price:
Patience—A seller needs to listen when the listing agent reviews the last 6 months’ sales data which shows the average sales price and days on market it will take their home to sell. If a faster sale is desired, the home must be listed below the average sales price. No one wants to believe the numbers but this information is based on factual data.
Purge It—A seller needs to box up any personal items, books and clutter immediately. You will be packing to move anyway so why not start removing unnecessary items for the best showing to a buyer now.
Package It—Think of your house as a package or present that a buyer cannot wait to open. You will want to fix needed repairs, add a fresh coat of paint, install brighter light bulbs, and remove heavy drapes. The brighter and lighter, the better for an optimal presentation. Be sure each room has a defined purpose so a buyer can visualize themselves in each room.
Price It—The listing price is usually based on the last 6 months’ worth of sales but must also be reflective of the type of real estate market. If the market is still declining, the list price must be adjusted to be slightly below the sales averages. If this is not done, the seller will be forever chasing the market and perpetually dropping their price to keep up with the declining market conditions.
Promote It—The property needs to be promoted everywhere possible for maximum exposure since you can never predict where a buyer will come from. This includes many top websites including Realtor.com, Re/MAX.com, Craigslist.com, Franklinmahomes.com, Boston.com and many others. Of course, as many good photos and compelling descriptive text are key. Print ads should be also used but less than online due to the reduced levels of print readership. A listing agent should be spreading the word about the newly listed property to her multitude of buyer and agent contacts. Weekly emails and phone calls can prompt buyers and agents who may not yet know about the listing. The listing agent should also be getting feedback from the showings and keeping the seller informed of both positive and negative feedback. Sometimes modifications may be needed based on buyer feedback.
If you need help getting your home sold, please call or email me.